![]() Malik Books Gofundme campaign allowed them to not only pay off their debts, but have the opportunity to open their second location in the Culver City Mall November 2020. The Serving Spoon’s fundraising goal of $75,000 went over $100,000. The generosity exceeded these business owners expectations. Some were lucky to receive coronavirus grant money and others turned to crowd funding–including Malik Books–as well as the popular Inglewood breakfast spot The Serving Spoon. Many scrambled, trying to figure out ways to keep their businesses alive. With sales dropping or diminishing completely, rent for their businesses still had to be paid. When the coronavirus pandemic hit, many small businesses were drastically affected due to the forced closures, especially in Los Angeles. The support from the community means a lot to Malik and lets him know that the struggles he endured has not been in vain. It feels like the community is more appreciative of us having a store. The outpour of love from the community has been enormous. “Our flagship store at the Crenshaw location has been overwhelmingly successful. This sparked the re-birth of Malik Books in 2018, which he currently operates with his wife April, who he says is the “secret glue” that holds it all together. After hosting community poetry events, Malik again realized the impact of having a physical location to sell books and to host the art community. In 2018, he re-opened his flagship Malik’s Bookstore in the Crenshaw Mall after selling books online for awhile. ![]() Go out and do your own research.” This conversation stuck with Malik and he began to do just that. His journey of self-discovery began in discussion with an elder who told him, “Do not believe me. He says he realized that God wanted him to do for self, to be an entrepreneur and to be independent. “Do for self or suffer the consequences,” is one of the most important lessons Malik has learned on his journey of self-discovery. A native of Washington, D.C., he majored in Public Administration, confident that he would go back to D.C., after college and land a government job. Malik Muhammad said although he graduated with a college degree from the University of Southern California (USC) he did not have knowledge of self.
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